Bodoni as a Fragrance

Initial Sketches

The initial sketches explored ways to communicate the elegance and distinctive character of the Bodoni typeface. Known for its high-class, sophisticated aesthetic, Bodoni is often associated with luxury fashion, beauty, and perfume branding. I felt that presenting the typeface as a fragrance would be a fitting way to showcase its personality and the industries it is commonly associated with. Early concepts explored how typography, imagery, and delicate details could work together to create a visual identity that felt timeless, refined, and luxurious.

Beginning Variations and Comps

As the concept developed, I experimented with different layouts, typographic scales, and image treatments to establish a cohesive visual direction. Drawing inspiration from luxury perfume packaging and editorial design, I explored how the characteristics of Bodoni could translate into a fragrance brand. I focused on its dramatic contrast between thick and thin strokes, distinctive serifs, and delicate appearance. These variations allowed me to experiment with visual hierarchy, spacing, and negative space while developing a design that reflected the sophistication of both the typeface and luxury fragrance branding.

Final Designs

The final outcome is a 16-page editorial book celebrating the elegance and defining characteristics of the Bodoni typeface through the concept of a luxury fragrance. By presenting Bodoni as a perfume, I was able to connect its established presence in fashion, beauty, and luxury branding with a visual identity that reflects its sophisticated character. Each spread explores the typeface through variations in scale, hierarchy, carefully selected imagery, and intentional negative space. The finished publication combines editorial design with the visual language of high-end perfume branding to highlight the versatility, precision, and enduring elegance of Bodoni.

School Typography Project